Newsletter/Travel Brochure rubric
Remember to include information about...
Major Attractions- Find at least five important, scenic, fun places for people to visit, in at least three major cities in your focus country.
History- What makes this country great? Choose at least three significant events in the country's history that will grab the attention of a visitor. Where can one go for more details upon arrival?
Culture- What can a visitor expect to see in your country? Are there festivals, celebrations, traditions that make the country richly attractive? Paint a vivid picture for your future client, of at least three such happenings.
Travel Arrangements/Cost- Leaving from Columbus, Ohio, at the present time, what costs should a person expect to incur? Who offers the best airline (or boat) route? What accomodations are available in your focus country? Offer at least two options for travel and lodging.
... to use Microsoft Publisher to create a travel brochure or newsletter- Must include: an eye-catching title, a listing of all group members, a clear front page introduction of your country of focus, at least a two paragraph article for each of the four focal points, and a persuasive conclusion. See rubrics below for further details.
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CATEGORY
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4
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3
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2
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1
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Content - Accuracy
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All facts in the brochure are accurate. All requirements of the
project have been met.
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99-90% of the facts in the brochure are accurate. Most requirements
have been met.
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89-80% of the facts in the brochure are accurate. Several required
elements missing.
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Fewer than 80% of the facts in the brochure are accurate. Most
required elements are not included.
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Effectiveness
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Project includes all material needed to gain a comfortable
understanding of the topic. It is a highly effective sales pitch.
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Project includes most material needed to gain a comfortable
understanding of the material but is lacking one or two key
elements. It is an adequate sales pitch.
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Project is missing more than two key elements. It would make an
incomplete sales pitch.
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Project is lacking several key elements and has inaccuracies that
make it a poor sales pitch.
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Writing - Organization
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Each section in the brochure has a clear beginning, middle, and end.
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Almost all sections of the brochure have a clear beginning, middle
and end.
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Most sections of the brochure have a clear beginning, middle and
end.
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Less than half of the sections of the brochure have a clear
beginning, middle and end.
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Attractiveness & Organization
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The brochure has exceptionally attractive formatting and
well-organized information.
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The brochure has attractive formatting and well-organized
information.
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The brochure has well-organized information.
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The brochure's formatting and organization of material are confusing
to the reader.
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Spelling & Proofreading
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No spelling errors remain after one person other than the typist
reads and corrects the brochure.
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No more than 1 spelling error remains after one person other than
the typist reads and corrects the brochure.
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No more than 3 spelling errors remain after one person other than
the typist reads and corrects the brochure.
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Several spelling errors in the brochure.
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Graphics/Pictures
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Graphics go well with the text and there is a good mix of text and
graphics.
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Graphics go well with the text, but there are so many that they
distract from the text.
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Graphics go well with the text, but there are too few and the
brochure seems "text-heavy".
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Graphics do not go with the accompanying text or appear to be
randomly chosen.
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Cooperation
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Group delegates tasks and shares responsibility effectively all of
the time.
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Group delegates tasks and shares responsibility effectively most of
the time.
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Group delegates tasks and shares responsibility effectively some of
the time.
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Group often is not effective in delegating tasks and/or sharing
responsibility.
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